One of the most important parts of establishing any type of business is the sign that goes on the building’s exterior. Having an effective phone number for the business and an alternate number for the customer service center can have dramatic impacts on a business’s bottom line. Here are 7 helpful tips to help you produce a higher percentage of interested sales leads:
Phone Number. This is simply common sense, but too many business owners leave off this very important piece of info when designing their signage. Make sure that the phone number for the business sign is spelled accurately and includes all of the digits. If the company has a QR code, then it is even more important to include the entire code, as well.
Text Code. One of the best business sign tips involves the use of the right font, color and font size when printing the signage. If the sign is printed in the standard way, it will look like an old-fashioned, run-of-the-mill sign. However, if the font and size are changed to something more unique, like a two-tone font made especially for a unique business sign, it will stand out and get attention.
Phone Number and Contact Number. It is imperative that every business be able to easily call the customer support department of the company. Even if you are using a voicemail message system, customers still need to be able to reach someone in case of an issue with the product or service. The phone number and contact information for the customer service center should always be prominently displayed on the sign. Additionally, the phone number and contact information should be displayed in a prominent location so that the customer is never put on hold while waiting on hold. This will give the impression that the business is on the same page as the potential customer, and that their concerns are being dealt with immediately.
Business Signage Tips and Other business sign tips include using an eye-catching color scheme on the sign and ensuring that it is at least four feet away from existing signs. This is important so that potential customers do not have to take their eyes off the sign to read what it says.
Some signs can be very large, but it is important to keep other business signs within the same general size in order to maintain continuity with other businesses. In addition, many businesses use two different types of signage in one location. For example, a doctor’s office may have a medical sign and a stool rental sign next to each other in order to bring together the two different services. Furthermore, it is important to ensure that business signs are located in areas where they will actually be useful. Therefore, it is not a good idea to have a giant, clunky business sign stuck in the middle of a sidewalk or similar location.